Nov 16, 2022
Shift is packed with all-new research and examples of
how leaders in diverse industries and organizations made the shift
and created new markets by applying the process and tools outlined
in the book. Whether you are a cash-strapped startup or a large,
established company, nonprofit or national government, you will
learn how to move from red to blue oceans in a way that builds your
people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.