Nov 16, 2022
Blue Ocean
Shift is packed with all-new research and examples of
how leaders in diverse industries and organizations made the shift
and created new markets by applying the process and tools outlined
in the book. Whether you are a cash-strapped startup or a large,
established company, nonprofit or national government, you will
learn how to move from red to blue oceans in a way that builds your
people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in
the field, Blue Ocean
Shift is critical reading for leaders, managers, and
entrepreneurs alike. You'll learn what works, what doesn't, and how
to avoid the pitfalls along the way. This book will empower you to
succeed as you embark on your
own blue ocean journey. Blue Ocean Shift is
indispensable for anyone committed to building a compelling
future.